1) Material Success: Willy associates success with material wealth and social status. He believes that a man's worth is measured by the amount of money he makes. Willy idolizes his wealthy neighbor, Charlie, who embodies the American dream of prosperity.
2) Masculinity: Willy heavily values traditional masculinity and the image of a strong, hardworking provider. He constantly tries to prove his masculinity to himself and others, often through aggression and dominance. His sense of masculinity is threatened by his declining sales and the emergence of a changing society that values intellect over physical labor.
3) Family and Legacy: Willy places great importance on his family and the legacy he will leave behind. Despite the challenges he faces as a salesman, he wants his sons, Biff and Happy, to achieve greatness. Willy desires to be remembered as a successful and respected father and believes that his life and work will have a lasting impact on his family.
4) Self-Acceptance and Dignity: Willy deeply struggles with self-acceptance and maintaining a sense of dignity in the face of his failures. He is haunted by his past mistakes and feels like a disappointment to his family. In death, Willy seeks redemption and the chance to be remembered positively. He is desperate for his life and sacrifices to be understood and appreciated.