Why do Gossip Girl characters reference page 6?

The characters in the television show "Gossip Girl" frequently reference Page Six, a section of the New York Post tabloid newspaper. This is because Page Six is known for its coverage of celebrity gossip and scandal, which is a central theme of the show. The characters often discuss the latest Page Six articles and use them as a source of information on the social lives of their peers. In some cases, the characters even become the subjects of Page Six articles themselves, further linking the show to the world of celebrity gossip.