* Better living through: A promise of improved quality of life. For example, General Electric used the slogan "Better living through chemistry".
* Taste the rainbow: A promise of a variety of flavors or experiences. For example, Skittles used the slogan "Taste the Rainbow."
* Open happiness: A promise of joy and fulfillment. For example, Coca-Cola used the slogan "Open Happiness".
* Think outside the box: A promise of creativity and innovation. For example, Apple used the slogan "Think Different".
* Just do it: A promise of empowerment and motivation. For example, Nike used the slogan "Just Do It".
* The ultimate driving machine: A promise of high performance and luxury. For example, BMW used the slogan "The Ultimate Driving Machine".
* Melts in your mouth, not in your hands: A promise of convenience and ease of use. For example, M&M's used the slogan "Melts in Your Mouth, Not in Your Hands".