The song featured in the 2012 advert is called "Come Alive" by GoldFord. The version heard in the commercial was a remixed cover created specifically for the advert. The original song, called "Come Alive (Reprise)," is part of GoldFord's 2018 mixtape titled "*Feared By Hell Feared By Men*." The song's soulful melody, rhythmic beat, and uplifting lyrics contributed to its impact and memorability in the 2012 advert.