1. Early Discovery: Bieber was discovered at a young age by Scooter Braun, a talent manager who stumbled upon his YouTube covers of popular songs. Braun recognized his potential and brought him to Atlanta to further develop his skills.
2. YouTube Sensation: Bieber's YouTube videos gained immense popularity, garnering millions of views. His covers and original songs showcased his vocal talent, charm, and relatability, attracting a large online following.
3. Usher's Support: Braun introduced Bieber to Usher, who was impressed by his talent and became his mentor. Usher played a crucial role in signing Bieber to a recording contract with Island Records, thereby providing him with a major platform and label support.
4. "One Time" and "One Less Lonely Girl": Bieber's breakthrough single, "One Time," released in 2009, received widespread commercial success and reached number 12 on the Billboard Hot 100 chart. The follow-up single, "One Less Lonely Girl," also performed well, further cementing his status as a rising star.
5. "Baby" and Global Success: The release of Bieber's hit single "Baby" in 2010 catapulted him to global fame. The music video for "Baby" became the most-viewed video on YouTube, and the song topped charts in various countries, making it one of the best-selling singles of all time.
6. Teen Idol and Pop Sensation: Bieber's youthful image, catchy songs, and energetic performances resonated with young audiences. He became a teen idol and pop sensation, attracting a dedicated fan base, commonly known as "Beliebers." His subsequent albums, such as "My World 2.0" (2010) and "Believe" (2012), further solidified his popularity.
7. Social Media Engagement: Bieber was an early adopter of social media, using platforms like Twitter and Instagram to connect with his fans directly. His large following on social media helped him maintain a strong connection with his audience and allowed him to share his personal life and updates with his fans.
8. Collaborations and Versatility: Throughout his career, Bieber collaborated with other renowned musicians and producers, including Ludacris, will.i.am, and Diplo. He experimented with different musical styles, showcasing his versatility and ability to adapt to various genres.
9. Evolution and Artistic Growth: Over the years, Bieber has continued to evolve as an artist, experimenting with different musical styles and themes in his albums, such as "Purpose" (2015) and "Changes" (2020). This evolution has allowed him to maintain relevance in the music industry and attract a wider audience.
In summary, Justin Bieber's fame can be attributed to his talent as a singer, his ability to connect with young audiences, the support of industry professionals like Usher and Scooter Braun, effective use of social media, and his continuous artistic growth and versatility.