Program directors or station managers have the authority to hire, fire, and oversee radio DJs within a station or network. They hold managerial positions and make decisions related to station personnel and overall programming strategies. Program directors evaluate the performance of DJs, provide feedback, and ensure compliance with station policies and standards.
Media Consultants:
In some cases, radio stations hire media consultants or outside firms to evaluate DJs' performance and identify opportunities for improvement. Consultants may make recommendations regarding hiring or firing certain DJs based on market research, audience demographics, and overall program direction.
Management Teams:
Depending on the radio station's organizational structure, there might be a joint decision-making process. This often involves input from multiple members of the management team including station mangers, operations managers, format directors, and possibly owners too.
Overall, the decision to hire or fire radio DJs involves multiple factors and stakeholders depending on the radio station's management structure and policies.