There are a number of reasons why women may be more likely to buy music than men. One reason is that women are more likely to be fans of pop music, which is typically more popular than other genres of music. Additionally, women may be more likely to be influenced by social media, which can be used to promote music. Furthermore, women may have more disposable income than men, which may allow them to purchase more music.
Of course, there are also some factors that may influence men to buy music more than women. For example, men may be more likely to be fans of rock music, which is typically more popular than other genres of music. Additionally, men may be more likely to be interested in music technology, which can be used to improve the music listening experience. Furthermore, men may have a higher disposable income than women, which may allow them to purchase more music.
Ultimately, the question of whether men or women buy more music is a complex one with no easy answer. However, the evidence suggests that women may be more likely to purchase music than men. This may be due to a number of factors, including genre preferences, social media usage, and disposable income.