Gather information about jazz festivals. Attend several festivals in your area and pay close attention to the details. Jot down notes and ideas that will be helpful in planning your own event. Things to consider include festival space, set lengths, bands and musicians, food and arts vendors.
Develop a fundraising strategy. Form a committee to help organize, plan, and develop funding resources for the festival. Make use of multiple resources and begin the process as early as possible, The general rule of thumb is to begin planning the festival at least a year ahead of time. Decide the type of budget that's required to fund the size of the festival that you have in mind. Set financial goals and set a timeline for meeting the goals. Well-known artists and bands need to be booked well in advance of the performance date, and they usually require a security deposit.
Advertise the festival with different media. Raising the profile of the event is the best way to encourage financial supporters. Make use of local radio, television and newspapers as a means for advertising. Pass out flyers at local jazz concerts and events to help promote the festival. Use online resources, such as a website and social networking sites, to raise the profile of your musical event. Take out advertisements in nationally recognized music and jazz magazines.
Find local business sponsors for the festival. A well-organized and successful jazz festival is beneficial to local communities and towns. Local businesses are often willing to contribute financial support in exchange for an acknowledgment. Most festivals have a booklet that contains festival details such as the schedule, list of performers and list of sponsors.
Raise funds through special events. Plan one or two dinners to raise funds for the festival. A nice venue, good menu, and a few quality performances will help make the event an attractive and well-attended affair. Encourage private donations from the attendees.
Seek corporate sponsorship. Corporate sponsorship is the best way to raise large sums of money for a jazz festival. Take advantage of local beer distributors and companies in your area.
Research funding opportunities with the National Endowment for The Arts. Information about funding opportunities can be found at Nea.gov.