- Promoters or venues may hold back a certain number of tickets to be released closer to the event date, or for specific types of buyers, such as VIP customers.
- Fans who have purchased tickets can resell them through online marketplaces and classifieds websites.
- Unclaimed or unpurchased tickets may be released by the venue or ticketing agency closer to the event date, often at a discounted price.
- Some ticketing companies may use dynamic pricing, where the price of a ticket can fluctuate based on demand and other factors, meaning tickets may be available at a higher or lower price than the original listed cost.