The Temptations did play at the Santa Cruz Beach and Boardwalk in Santa Cruz, California. They performed on July 14, 1970, as part of the Santa Cruz Beach and Boardwalk's summer concert series. The concert was free to attend and drew a large crowd. The Temptations performed a set of their hits, including "My Girl", "I Can't Get Next to You", and "Papa Was a Rollin' Stone". The concert was a success and was enjoyed by many fans of the Temptations.