In some cases, songwriters may have a significant say in the creative direction of their music videos, especially if they are also the performers of the song. They might work closely with directors, producers, and other visual artists to visualize their ideas and concepts. They may provide input on the story, aesthetics, costumes, and overall mood of the video. Some songwriters are even known to write treatments or even direct their own music videos.
However, it's worth noting that in many instances, record labels, producers, and video production companies have a substantial influence on the creative direction of music videos. They might provide guidelines, budgets, and their own creative vision, which may or may not align with the songwriter's original concept. Songwriters may have less control over the final result, especially when other artistic or commercial considerations come into play.
Additionally, some music videos may be produced after the song has been released or without direct involvement from the songwriter. In such cases, the producers and directors may rely on the song's lyrics, musical style, and genre to develop a visual representation that complements the music without the songwriter's direct input.
Therefore, while songwriters certainly have the potential to influence the creative direction of their music videos, the extent of their involvement and decision-making power can vary depending on the project, industry practices, and collaborative relationships involved in the music video production.