Marketing and advertising skills are key requirements of the music business promoter's profession. Identifying correct and cost-effective marketing tools, pinpointing demographics, and leveraging these resources are the marks of successful promoters.
Promoters are often required to finance many business-related and event costs. While promoters may tap the finances of advertisers and other parties related to the venture, it is the promoter who usually takes the bulk of the financial gamble.
Maintaining good working relationships between artists, managers, venues, radio stations, advertisers, and others involved in the project is one of the promoters primary functions. Good relationships translate to good business.
Concert promoters are required to handle all aspects of event management. Promoters secure and contract vendors for security, sound, lighting, staging, ticket sales, and artist hospitality.
For artists, venues, and contractors, being paid at the end of the event or business venture is considered the greatest responsibility of the promoter. Promoters are required to pay agreed fees to contractors, and disclose financial information to artists and venues when paid on a percentage basis.