Attend concerts of varying sizes, from amphitheater shows to small clubs. Pay attention to how much the cost of admittance is, the number of bands on the bill and time between bands. Learn the atmosphere of concerts. Do the bands have roadies or do they set up their own equipment? After all, concert promotion revolves around concerts, so getting comfortable in this atmosphere can lead to your success.
Look at fliers and other promotional materials. Where do you frequently see fliers posted? What color are fliers? Take notice of the information on a flier, such as address of the venue, age restrictions, time of concert and cost. Look for promotional material through other methods, such as radio and Internet ads and email. Pay attention to how the information is presented and what methods are used to entice people to attend a concert.
Work for a concert promoter. Many promoters have nonpaid internship positions that can be easy to get, such as putting up fliers around town for upcoming concerts. Learn where the best spots are to put up fliers and how many to put up. You might also be able to work your way up into paying positions for a concert promotion company where you can learn more about how it's done.
Book concerts for your friends' bands. If you know people in bands, see if they'll let you help out booking concerts. They might also have some tips and suggestions that can help you learn the ropes of booking concerts and then promoting them. This can help you get some practice dealing with music venues, such as understanding payment, load-in times, expectations of the band and more.