Radio remains a popular medium in the UK, with a reach of 90% of the population. In 2019, the average person listened to 2 hours and 23 minutes of radio per day.
Most popular radio stations in the UK
The most popular radio stations in the UK are BBC Radio 2, BBC Radio 4, and Capital FM. These stations have a combined weekly reach of over 50 million people.
Radio listening habits in the UK
Radio listening is highest in the morning and evening, with the peak listening time being between 7am and 9am. People are most likely to listen to the radio in their car, at home, or at work.
The future of radio in the UK
Radio is facing a number of challenges in the UK, including competition from streaming services and the decline in traditional broadcast radio. However, radio is still a popular medium and it is likely to remain so for many years to come.
Here are some of the reasons why radio is still so popular in the UK:
* Radio is a convenient medium. It is easy to listen to radio in the car, at home, or at work.
* Radio is a portable medium. People can listen to radio on their smartphones, tablets, and other devices.
* Radio is a social medium. People can listen to radio with friends and family.
* Radio is a cheap medium. It is free to listen to radio, and there are no subscription fees.
Radio is a well-established medium in the UK and it is likely to remain popular for many years to come.