* Nostalgia and Popularity: The Rock is a global icon and one of the most popular wrestlers in history. His presence generates massive excitement and viewership, attracting both old and new fans.
* Business Opportunity: WWE understands the immense drawing power of The Rock. His appearances, even brief ones, help boost ratings, merchandise sales, and pay-per-view buys.
* Storyline Potential: The Rock's appearances often involve storylines that can help elevate other wrestlers and generate intrigue for the audience.
* Personal Interest: The Rock has expressed a genuine passion for wrestling and a desire to contribute to the industry. He has been involved in the WWE in various capacities beyond in-ring appearances.
* Hollywood Success: While The Rock is deeply involved in his successful acting career, he remains committed to WWE and finds time to participate in major events.
The Rock's appearances are carefully planned and executed to maximize impact. He is a major asset to WWE, both in terms of generating revenue and enhancing the overall entertainment value of the product.