Create an innovative merchandise idea. Ideas might include hats, a The Beatles christmas tree or model figurines. Develop a prototype to submit to Apple Corps Ltd. in London for review.
Contact Apple Corps Ltd. at 27 Ovington Sq., London, SW3 1LJ, United Kingdom. Call to speak to a The Beatles merchandise licensing official at (011) 44 020 7761 9600. Inform the operator that you would like to present a merchandise idea for permission to sell and she will transfer your call.
Present your idea to the representative in charge of fielding merchandising requests. Final approval from Paul McCartney, Ringo Starr, Dianne Harrison, Yoko Ono and a contract will be required before you can proceed with manufacture and sale.
Negotiate contract terms. Terms of negotiation will include limitations on use of name, logo and images. Include a list of countries where the merchandise can be sold. Set royalty rates or percentages of profit that will be returned to Apple Corps Ltd. as a condition of merchandising agreement.
Sign agreed upon contract.