Play as many gigs as possible before you consider setting up an audition with a record label. This will allow you to build up some much-needed confidence in the runup to an audition and will also enable you to build up a fan base. A sizable fan base could be a positive factor for a record label, which would consider an existing fan base very likely to buy any CDs you release.
Identify the correct record label to audition for. Look at the labels' existing client lists to ensure that they are interested in the type of music you perform. There's very little point auditioning your thrash metal songs to a record label that only releases blues music.
Study the music types that your preferred record labels are currently missing. It might be that they already have two bands who have released albums very similar to yours and are, therefore, not looking for another similar band at this time.
Record a demo CD. Ideally, record a full album of either original or impressive cover material. If you choose not to record a full album, your demo CD should include at least four to six songs. Put in a lot of rehearsal time first before you go into the recording studio.
Ask a talented designer to create an eye-catching cover for your demo CD. Chris Blackwell, founder of Island Records, advises that creative cover art is a very effective method of catching the attention of a busy record label executive and could help to convince him to listen to an unsigned artist's CD.
Ask an agent or entertainment lawyer to approach the record label to ask for an interview and audition. Many record labels will not accept unsolicited proposals or demo CDs, and any unsolicited material will usually head straight in the trash.
Rehearse your demo songs as much as possible before any meetings with the record label. You could be asked at any point to perform one -- or all -- of your demo songs.
During the audition, make sure to show off all of your talents. If you are a solo artist who can dance as well, make sure to demonstrate this. If all the band members can play several instruments, be sure to play songs that demonstrate your versatility.
Be yourself and be confident. Allow your personality to shine through, because it is likely that auditions will be judged on your charisma as well as your talents. The label wants to know that you have everything required to be a star.
Follow up with a thank you letter after the audition. You can be more creative, if you feel that it is appropriate. For example, rather than a thank you letter, you could write and record a thank you song for the record label.