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How to Self Distribute Music to Retail Stores

Despite an increase in online digital distribution, it is still possible to self-distribute your music to retail outlets. There's no magic formula for getting your music into record stores. All that's really required is enough confidence to walk into your local shop and ask if they sell music on consignment. Some music formats once considered obsolete are now niche markets, so music outlets are eager to reach those members of the buying public who are interested in old formats like vinyl or cassettes.

Things You'll Need

  • Photo ID
  • 3 copies of CD, record or cassette
  • Press kit with artist bio and any previous reviews
  • Contact information
  • Pen
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Instructions

    • 1

      Make a list of local record stores in your area and find their phone numbers, addresses, websites and e-mail addresses. Call ahead to see if they carry music on consignment. Don't rule out bigger chain stores. They may have policies against consignment deals, but they may not, so just ask.

    • 2

      Compile a press kit. This will typically contain any press clippings your music might have received, as well as an artist biography. Some record stores use this information for their online catalogs, or they may print a small writeup to stick directly on the CD or record.

    • 3

      Decide how you want to price your music. The store will want to know what profit you expect to make from the sale of the product and it will be marked up accordingly, so keep the retail price in mind. That's what the public will pay. Keep the price affordable but don't undercut the value. Some music consumers may equate low price with low quality.

    • 4

      Visit stores in person. If this isn't possible, you can ask if you can mail them your product. If they agree to accept product by mail, make sure it is accompanied by whatever information they require to sell it in their store. You can also e-mail stores, but if you want a quick, direct answer, it's better to call.

    • 5

      Fill out the consignment form. You may be asked to fill out a form or simply sign a handwritten store receipt; it depends on the store. Some retail outlets will ask you to describe your music, pick a genre or subgenre, list similar-sounding artists and provide contact information.

    • 6

      Follow up on your sales either by phone or in person to see if they've sold any copies. Don't lose that consignment form. You'll need to bring it back to the store in order to get paid.

    • 7

      Return to the store at the end of the consignment deal and pick up any unsold copies or your money, or both.

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