There are different levels of DNR available on most HDTVs, so you can choose the amount of noise reduction that you want. Some TVs also offer a dynamic DNR feature, which automatically adjusts the level of noise reduction based on the content being displayed. This can be helpful for preventing noise from being removed from areas of the image where it is not needed, such as in high-contrast scenes.
DNR can be a useful feature for improving the quality of the image on your HDTV, but it is important to use it in moderation. If too much DNR is applied, it can start to remove detail from the image, making it look soft or blurry.