What is the purpose of ITV Player?

ITV Player is an online streaming platform from ITV, the UK's largest commercial broadcaster. It allows users to watch live and catch-up TV shows, films, and other video content from ITV and its partner channels, as well as offering exclusive, original programming. ITV Player also provides other features, such as personalized recommendations, the ability to create playlists and watch shows offline, and the option to share content across different platforms.