Print out fliers advertising your program for TV. Include the title, day and time of your program as well as an interesting fact about your program. Consider using colored paper or adding pictures to your fliers. Tape your fliers to notice boards, streetlights and walls. Check local laws to make sure your flier placement is legal.
Open a Twitter account for your TV program. "Follow" as many people as possible and write "tweets" promoting your program. Include quotes or statistics from the program, names of important people in the program or any other information you think viewers will enjoy.
Start a Facebook "page" for your program. These pages allow users to "like" your page. Send frequent updates in the form of pictures, messages to fans and new information on the program.
Create a website for your program. Include small clips of your program, a method of contacting you or your show, the hours and date of your program and any other necessary information. For an easy setup, use an online service like Yahoo! Web Hosting. These services allow you to use tools to design your page without the use of HTML, CSS or other web design languages.
Visit websites that relate to your program. For example, if your program is about cell phones, visit technology websites. Post comments on their websites with links to your web page and a short message asking people to watch your program.