Find television shows and/or movies you find culturally innovative or representative. Support them by watching them and purchasing their merchandise tie-ins.
Email television networks and Hollywood studios to let them know your feelings. Mention specific issues you have with their programming. Also tell them what shows you think are positively portraying minorities and encouraging cultural diversity.
Go to peaceful protests and rallies centered around media establishments or current events. Your respectful approach will show positively on the local community and the chosen cause.
Write to your local news outlets to inform them of cultural events. Keep them up to date on community meetings, political groups and cultural/racial-inspired gatherings. Consider both local television affiliates and major newspapers.
Create a website that expounds social and cultural diversity. Make a list of corporations, groups or communities that are supporting the growth of cultural awareness.