* 10: This refers to the station's channel number. Many stations adopt a name that includes their channel number to make it easy for viewers to remember and identify them.
* Eyewitness News: This is a branding strategy that many news stations have adopted. It suggests a focus on providing viewers with firsthand accounts and perspectives on news stories, making them feel like they are part of the story unfolding.
History:
The "Eyewitness News" branding was popularized by WABC-TV in New York City in the 1970s. It was a successful marketing strategy that helped the station gain a larger audience. Since then, many other news stations across the country have adopted similar names like "5 Eyewitness News," "4 Eyewitness News," and so on.
So, the name "10 Eyewitness News" is not a unique name for a specific news station. It's simply a common branding strategy used by multiple stations across the country.
If you're interested in knowing why a specific local news station calls itself "10 Eyewitness News," you would need to provide the city or region where this station is located.