Look for marketable characters, props and sets in the movie. List which ones can be made into toys, dolls and other merchandise items. For instance, “Star Wars” sells various items such as plastic figures, lightsabers and character costumes.
Allot a budget for the initial release of marketable items, posters and press kits to boost the popularity of the movie and the sales of targeted merchandise items.
Popular movies typically develop stories with easy-to-merchandise characters and props.
Create a logo to serve as an identifiable marker for all merchandise items to be sold.
Secure suppliers to produce your merchandise. Depending on the items you want to produce, you may tap companies making caps, T-shirts, pens, buttons and toys.
Finalize the packaging and the final list of merchandise items to be produced in collaboration with your suppliers. Set a production time-line and finalize the list of materials needed by your suppliers.
Make advertising campaigns and produce various ads for online, TV, radio and print. Send press releases to various media outlets to inform the public about your merchandise items. You can also create promos and contests through online venues, radio and TV show partners. You may furnish the information to the film’s production team and the actors and actresses being interviewed on radio and TV.
Secure selling spaces in various stores. You may also look for possible partner establishments that can help market, advertise and sell your merchandise. For instance, for superhero movies, you may partner with fast food chains to include your toys in their promotional meals.