Multiplexes offer stadium seating and a variety of movies, and some people love this comfort and new technology. Chains such as AMC and Reading have thriving multiplexes throughout the city. The Reading Cinema Town Square is a hit with local movie-goers because it allows them to bring outside food, which can lead to significant savings. The seats may be somewhat old, but that means the place is not as crowded as some of the larger multiplexes in San Diego. The AMC chain has a number of offers with its movie rewards program that attracts movie-goers (see Resources).
The selection may not be as wide at art house theaters, but what you do find are smaller budget films that you cannot find at the larger theaters. You also get to enjoy a more charming atmosphere that some of the larger multiplexes lack. In San Diego, the Ken Landmark theater is a veritable piece of history. It still offers "Rocky Horror Picture Show" screenings, and the theater is a must for anyone wanting a unique movie experience.
Imax offers excellent viewing quality, but production costs mean that few major studios are willing to make such theaters a standard for screening. As such, few blockbusters are filmed for Imax theaters unless they are guaranteed to bring in a large return, such as the last two installments of "Harry Potter." Instead, Imax movies tend to be shorter and often focus on a science or environmental theme. Some screenings are of entertainment or concerts. More educational venues are at the Reuben H. Fleet Science Center and the Natural History Museum's Kaplan Theater. Mainstream movies are showcased at the larger multiplexes, such as the Edwards Mira Mesa Stadium or the AMC Palm Promenade.
San Diego still has a drive-in theater for those who want an old-school movie experience. However, the movies offered at the South Bay Drive-In are up-to-date. Note that South Bay only accepts cash as a form of payment. Bringing your own food can add to a fun family experience that will bring down some of the movie-watching costs. The best part is that you can talk all you like throughout the movie with friends or family and no one will throw their popcorn at you -- except, of course, for those in the car with you.