* Data isn't publicly available: Merchandise sales are proprietary information that companies keep close to the vest.
* Defining "merchandise" is broad: Does it include just toys and clothing, or does it encompass things like video games, soundtrack albums, books, and more?
* Sales fluctuate over time: Some movies have enduring merchandise sales years after release, while others experience a spike and then fade away.
However, we can look at some examples of movies with massive merchandise sales:
* Star Wars: A perennial powerhouse, the Star Wars franchise is renowned for its huge merchandise range.
* Harry Potter: The "Harry Potter" films had a massive impact on the merchandise market, with everything from wands and robes to collectible toys and books.
* Marvel Cinematic Universe: The MCU has a massive, diversified merchandise market, including toys, clothing, home goods, and more.
* Disney Classics: Beloved Disney movies like "Frozen," "The Lion King," and "Toy Story" have generated huge merchandise sales across many product categories.
Ultimately, without detailed sales data, it's impossible to say which movie sold the most merchandise. However, the examples above demonstrate the power and reach of some of the most successful film franchises in terms of merchandise sales.