Research the network's target audience, staff listing, history of shows and upcoming roster to determine whether the genre and style of your movie is an appropriate match. Cable networks have programming priorities based on the preferences of their advertisers and the station's branding. For example, pitching a teen horror film to a network that caters to women ages 35 and older won't be successful and could mean losing credibility in the eyes of the producers and development executives because you haven't done your research.
Register your script with the Writers Guild of America (WGA) and apply for a copyright to protect your idea. A WGA registration is relatively inexpensive and is an instant way to protect your document. Obtaining a copyright for your intellectual property may require the help of an attorney.
Contact a local producer in your area to get feedback on your screenplay. A producer can estimate the budget for your movie which is helpful if the network is interested in pursuing the project as a completed film. Understanding the budget parameters for your movie is also helpful when making comparisons to the network's existing lineup. For example, if a network is accustomed to making low budget movies which generally ranges between $2 and $6 million, an experienced producer can advise you of ways to reduce the costs to get your script produced.
Submit a query letter for your screenplay to an accredited agent before pursuing a network. The best way to get consideration from a network is through an agent. If an agent is interested in representing you, you gain the opportunity to pitch to multiple networks, producers and talent. However, getting an agent takes time and talent. If you do not receive any requests to read your screenplay, contact the networks directly.
Contact the development assistant for the network to obtain a release form before sending a query to a network executive. The development assistant can offer you information on the correct protocol. He may have copies of submission release forms on hand or direct you to the legal department to obtain a copy first. Review and sign the release form. Fax or mail back to the network as directed on the form. Once your release form is signed, you can begin pursuing a meeting with a development executive to pitch your script.
Getting the opportunity to pitch can take weeks or months depending on how fast you are able to get in direct contact with the development assistant, submit your release forms and get on the executive's calendar.