While the economy suffers, taking the entertainment industry with it, jobs in animation seem to be secure. With the rise of computer animation and the need for large-scale depictions on screen, those interested in visual media and entertainment technology will likely see an increase in job availability. Video games enlist this specialty as it is, but with the release of Avatar, more directors are calling for 3D animation in films. Dinosaurs, action heroes and natural disaster scenes in movies already call for animators. With entire movies now releasing in 3D, the need for more animators will only increase.
Many people credit Avatar with saving the slumping film industry, as it brought an increased interest in 3D movies and a willingness among audiences to pay more to see them. Currently, children's productions are in high demand, and some companies worry that this hinders sales from a larger audience. However, theaters have discovered that when parents bring their children to 3D movies, it is piquing their interest to view adult movies in 3D. In 2006, the CEO of DreamWorks Animation Studios committed to producing all of his movies in 3D. Despite a poor economy, the gamble paid off, indicating a growth and desire to view these movies despite the recession cutbacks.
With the higher demand for 3D movies, television networks are exploring releasing shows and even broadcasts such as the 2012 Olympics in 3D. Movietalk conducted a study of consumer attitudes toward the growing trend. According to the findings, roughly half of viewers enjoy the revolution and look forward to its progression. The other half feel the industry has potential but are not sold on the idea. As more movies are released in this medium, consumers are getting a better view of the success and possibilities of 3D animation.
While 3D movies are receiving heightened interest and increased viewings, the industry is also running into problems. Movie theaters around the country are unprepared for the new technology. Showing 3D movies requires upgrades in theater equipment, such as new projectors. Because the trend is so new, all the kinks are not worked out. If a 3D movie is not successfully filmed in the new medium, it may not produce the necessary revenue needed to fund expenses. Unsuccessful movies of this type make it difficult for viewers to enjoy the story. While technology is growing as these movies hit DVD and Blu-ray, the screens and glasses necessary to enjoy the experience from home are too expensive for most consumers.