Here's why:
* Synergy in business refers to the combined effect of two or more things being greater than the sum of their individual parts.
* Media corporations like Disney often utilize synergy by leveraging their different assets (e.g., film studios, theme parks, television networks) to create a greater whole. For example, a Disney movie might be promoted on its television channels, characters from the movie could appear in theme parks, and merchandise based on the movie could be sold in retail stores.
This interconnectedness creates a powerful force in the market and is a key factor in Disney's success.