* To simplify complex concepts: Animation can be used to simplify complex concepts and make them easier to understand. This can be especially helpful for educational or instructional videos, where you want to ensure that viewers are able to understand the information you're presenting.
* To add humor or personality: Animation can be used to add humor or personality to videos, making them more entertaining and enjoyable to watch. This can be especially effective for branding videos or videos that are trying to build a connection with viewers.
* To create a unique visual style: Animation can be used to create a unique visual style for videos, making them stand out from the competition. This can be especially important for videos that are trying to establish a brand identity or differentiate themselves from other videos on the same topic.