* Anime is popular. Anime is one of the most popular genres of entertainment in the world, and it has a large and growing audience. Netflix knows that by offering a wide variety of anime titles, it can attract a lot of new subscribers and keep existing subscribers happy.
* Anime is relatively inexpensive to produce. Compared to other types of entertainment, anime is relatively inexpensive to produce. This means that Netflix can offer a lot of anime titles without spending a lot of money.
* Anime can be easily localized. Anime is often already dubbed or subtitled in multiple languages, which makes it easy for Netflix to offer it to viewers around the world.
* Anime is a good way to build a global brand. By offering a wide variety of anime titles, Netflix can build a global brand that is recognized by people all over the world. This can help Netflix to grow its business in new markets.
In conclusion, Netflix has been investing heavily in anime streaming because it is a popular, inexpensive, and easily localized genre that can help Netflix to build a global brand.