The new department of tourism slogan, "Discover Your Adventure," is designed to help the industry and economy in a number of ways.
* Increased awareness: The slogan will help to increase awareness of the state's tourism industry, both within the state and beyond. This will encourage more people to visit the state, which will benefit businesses and the economy as a whole.
* Improved image: The slogan will help to improve the state's image as a tourism destination. This will make it more likely that people will consider visiting the state, which will again benefit businesses and the economy.
* Increased revenue: The slogan is expected to help the state generate more revenue from tourism. This revenue can be used to fund other important programs and services, such as education and infrastructure.
* Job creation: The slogan is expected to help the state create more jobs in the tourism industry. This will help to diversify the state's economy and make it more resilient to economic downturns.
Overall, the new department of tourism slogan is expected to have a positive impact on the industry and economy. It will help to increase awareness, improve the state's image, generate more revenue, and create more jobs.