The grand prize for winning Big Brother typically includes a large cash prize, along with other rewards and opportunities. For example, the winner of Big Brother 24 in 2022 received the following prizes:
- A cash prize of $750,000
- A one-of-a-kind vacation
- A trip around the world
- A new car
- A photoshoot in a fashion magazine
- A contract to host their own talk show
Additional opportunities
In addition, the winner of Big Brother often has the opportunity to capitalize on their fame by:
- Signing with an agent
- Appearing on other television shows
- Signing endorsement deals
- Becoming a social media influencer
Not winning Big Brother
While the winner of Big Brother receives a substantial prize package, the other houseguests do not go home empty-handed. The runners-up typically receive a cash prize, and all houseguests receive a stipend for their time in the house.