Here's why:
* The International Astronomical Union (IAU) is the only body that officially names celestial objects. They have a rigorous process for naming stars and other objects.
* Selling "star names" is a scam. Companies that offer this service are essentially selling you a certificate with your chosen name on it. This certificate has no scientific value and is not recognized by any reputable astronomical organization.
What you can do:
* Donate to a telescope or observatory. This is a real way to support astronomy and have your name associated with scientific discovery.
* Learn about the constellations and stars. There are many resources available to help you identify and learn about the stars in the night sky.
Remember, supporting real scientific endeavors is much more meaningful than buying a fake star name.