* Alex Russo: The mischievous and often sarcastic middle child. She's the most rebellious and often gets into trouble, but also the most magically talented.
* Justin Russo: The responsible and studious oldest child. He's more level-headed and always tries to follow the rules, but sometimes struggles with his magic.
* Max Russo: The youngest and goofiest child. He's often the one who gets caught in the middle of his siblings' antics, and he has a knack for creating hilarious situations.
* Theresa Russo: The mother of the Russo family. She's a loving and supportive mother, but also a bit of a worrywart. She's also a wizard, although she doesn't practice magic very often.
* Jerry Russo: The father of the Russo family. He's a human who's unaware of the magic his family possesses until later in the series. He's often clueless about their magic, but always supportive.
There are also many other important recurring characters, like Harper Finkle, Zeke Beaker, and the Wizard's Council, but these five are considered the main characters.