1. Groundbreaking Visual Effects: The video featured extensive visual effects that were created using cutting-edge computer-generated imagery (CGI) techniques. Jackson and his collaborators worked with renowned visual effects studio "Industrial Light & Magic" (ILM), known for their work on blockbuster films such as "Star Wars" and "Jurassic Park." The video seamlessly blended live-action footage with CGI elements to bring the song's narrative to life.
2. Motion Capture Technology: Jackson utilized motion capture technology to create the iconic dance sequences in the video. This technology allowed the filmmakers to capture Jackson's precise movements and translate them into the digital world, resulting in incredibly fluid and realistic dance sequences.
3. Multiple Sets and Locations: The video showcased a variety of sets and locations, including urban cityscapes, industrial settings, and abandoned warehouses. Each scene was meticulously designed to complement the song's themes and the evolving narrative.
4. Collaborative Creative Team: The video's success was the result of a talented and dedicated team of creative professionals. It was directed by Mark Romanek, who had previously collaborated with Jackson on the "Black or White" music video. Choreographer and creative collaborator Vincent Paterson worked closely with Jackson to develop the unique dance sequences.
5. Attention to Detail: The video is filled with intricate details and symbolism. Jackson's outfits and accessories were carefully chosen to reflect the song's themes and messages. The visual elements, such as graffiti and imagery of African masks, added depth and cultural significance to the video.
6. Storytelling and Characterization: Despite the heavy reliance on visual effects, the video told a compelling story and featured strong character development. Jackson portrayed dual personalities - the King of Pop and the Alien - exploring themes of duality and self-expression.
7. Music and Sound Design: The video's impact was enhanced by the powerful music and sound design. The song itself, co-written and co-produced by Jackson, is an energetic blend of pop, rock, and R&B, and the sound effects accentuated the visual spectacle.
8. High Production Value: The video was a costly endeavor, with an estimated budget of over 7 million dollars. The investment was evident in the quality of production, from the lavish sets to the meticulously crafted visual effects.
Overall, the music video for "Scream" was a culmination of cutting-edge technology, creative vision, and artistic talent. It pushed the boundaries of music video production and cemented Michael Jackson's status as a visionary artist who consistently challenged the norms and redefined what was possible in the realm of music and visual storytelling.