The Ati-Atihan Festival is a religious festival held annually in January in honor of the Santo Niño (Child Jesus). The festival is famous for its street dancing, colorful costumes, and lively music. The Ati-Atihan is said to have originated from a pagan ritual performed by the Ati people of Aklan. The Ati people are the indigenous people of the province. The Ati-Atihan Festival is now a major tourist attraction and is considered one of the most popular festivals in the Philippines.