- Drake: Drake is consistently ranked as one of the most successful and popular hip hop artists worldwide, known for his chart-topping hits, extensive catalogue of music, and global influence.
- Kanye West: Kanye West continues to be a prominent figure in hip hop, drawing attention for his music, controversial statements, and creative ventures beyond music, including fashion and technology.
- Kendrick Lamar: Kendrick Lamar has gained critical acclaim and commercial success with his thought-provoking lyrics, socially conscious music, and unique artistic style.
- Lil Nas X: Lil Nas X rose to prominence with the breakout hit "Old Town Road" and continues to gain popularity for his innovative blend of hip hop, country, and pop music, as well as his embrace of LGBTQ+ themes and self-expression.
- Nicki Minaj: Nicki Minaj remains a prominent figure in female rap, known for her versatile flow, powerful stage presence, and unapologetically bold persona.
It's worth noting that regional variations can also impact the popularity of hip hop artists. Local scenes, emerging artists, and regional tastes contribute to the diverse landscape of hip hop music globally. Additionally, the rapid evolution of the music industry and the ever-changing preferences of listeners mean that the hottest hip hop artist at any given time can shift quickly.