Research to find evidence that a dance competition benefits a club. Visit other clubs that have hosted dance competitions and discuss with managers how these events have generated revenue or boosted publicity. Search online for similar success stories, such as newspaper articles that profile dance competitions at bars or clubs.
Gather evidence of public interest in a dance competition. For instance, gather signatures of persons willing to participate in or attend the event. Poll club-goers to ascertain the percentage of people that are excited about the idea.
Earn local sponsorship to help cover the costs of the event. Ask local business leaders to pay for T-shirts or signs with their logo to promote the event, should the club owner agree to host it. Find a local DJ willing to volunteer a few hours to spin for the event.
Find a local celebrity willing to host the event. For instance, ask a celebrated musician or comedian to introduce contestants, announce scores and facilitate events. Also, ask local dance professionals to volunteer as judges, unless the audience will determine the competition winners.
Meet with the club owner in person. Present your proposal and provide information about how the event would benefit the club. Provide pictures or photographs taken at similar dance competitions to give the club owner a visual image of the dynamism and excitement that such an event generates. Share other club owners' testimony about the benefits of a dance competition. Explain how the event will be financed by local sponsors.