- Saving and improving lives through research, innovation, and education. The foundation supports research into the prevention, treatment, and cure of heart disease, as well as educates the public about the importance of heart health.
- Influencing policy and practice. The foundation works with policymakers, healthcare professionals, and the public to improve the prevention and treatment of heart disease.
- Providing support and information. The foundation provides information, resources, and support to people affected by heart disease.