- "New Mexico is a place where the earth is so vast and the sky so spacious that thoughts come large." - Willa Cather
- "New Mexico is the land of enchantment, and there's magic in the air." - Tony Hillerman
- "In New Mexico, the light is different. The colors are more intense. And the air is so clear, you feel like you can reach out and touch the stars." - Julia Roberts
- "New Mexico is a place where anything is possible. Where dreams come true, and where the only limit is your imagination." - Barack Obama
- "New Mexico is a land of contrasts, where the desert meets the mountains, and where the ancient meets the modern." - Bill Richardson