Is Peak the book based on a true story?

The book "Peak: How Great Companies Get Their Mojo from Maslow" by Chip Conley is not based on a true story in the sense that it is a fictional narrative. However, it does draw upon real-life examples and case studies to illustrate the concepts and principles discussed in the book. Conley uses his experience in the hospitality industry and his observations of successful companies to develop his theory of "peak performance" and "mojo," which he argues are essential for sustained success in business.