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How to Start a Newsletter

A newsletter is a time-dependent publication distributed to members of a particular group, typically about one topic or geared toward one type of audience. Starting a newsletter can be a great way to communicate within an organization or a company, allowing you to reach a lot of people at once. Since the layout of a newsletter is a pretty simple format, they are easy to make and do not necessarily require very advanced software.

Things You'll Need

  • Newsletter software program
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Instructions

    • 1

      Find the purpose for creating this newsletter by deciding the subject matter.

    • 2

      Decide who you want this newsletter to be for and who you want to inform.

    • 3

      Decide how often you will print. You may want to start small at first, planning to print quarterly or twice a year. Once you become familiar with the process, you may want to print your newsletter monthly or even weekly.

    • 4

      Decide what features you will include. You need to plan what information will be in your newsletter. There can be sections like event calendars, general features, letters to the editor, advice column—anything that is of interest to your readers. Breaking your newsletter into sections will help you organize your content in a timely manner.

    • 5

      Become familiar with necessary software. Depending on how nice you want your newsletter to work, you may need to do a little homework to get familiar with a layout program. Some possible programs to consider are Microsoft Word, Adobe InDesign or Quark.

    • 6

      Write content. Take the category features that you decided in Step 6 and start writing content for them. You will want to write your content as far in advance of printing as you can so that you can leave yourself plenty of time to tweak the layout and edit as needed. Newsletters are typically time-dependent, so plan accordingly.

    • 7

      Find sources for your pictures. A good newsletter will need some graphics. This does not mean that you can simply take copyrighted images, especially if you plan on distributing your newsletters commercially. You will need to find a resource like istockphoto.com (a paid service—see Resources below) to download images for print.

    • 8

      Determine your print method. You can try printing at your local copy shop (though that will take you time and effort). For a cost, you can bring your newsletter to a printing company. Often, they can even lay out your newsletter for you at an extra cost.

    • 9

      Distribute your finished product. Whether it be in the mailbox, on a doorstep or anywhere else, get your product out there.

Nonfiction

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