Make sure you have enough equipment for your students. If you plan to teach more than one student at a time, invest in multiple turntables, headphones, audio controllers, mixers and audio interference. Budgets range from $900 to $1,000 per DJ station.
Finding a good location is key to your school. Opening your school in a strip mall next to a coffee shop is one example. The school should have plenty of parking and a sign that's visible from the street. All these elements are vital for the success of your school.
A business manager is a great investment. He can budget your school and make sure you stay in the black. Ask a close friend with a business degree, or accounting background. It's the best way to find an inexpensive business manager. Managers may want a percentage, or back end, of the money the school makes to pay for his time.
Create a DJ school curriculum that is fun for the student, and well thought out. This is a real school with grades, tests, mid-terms and final exams. Give diplomas and awards to students. A class curriculum could include DJ history, DJ theory, beginner, mash-up and mixing.
Find a teacher with credibility. It's another important element for your DJ school. Being a DJ is really an art form perfected from hours and hours of relentless practice. DJs who share that work ethic may be good teachers for your school. DJs you have worked with and who have attained a certain prestige, or won awards, are also strong teaching candidates.
Promote your school. This non-traditional school calls for non-traditional methods of promotion. List the school in free periodicals. Create a flyer and list the classes you are offering. Include price and even an introductory discount. The school must have a website, as well as Facebook and Myspace pages. Have your street team put your school’s flyer up at coffee houses, libraries, college lounges, and promote your school at all events and clubs you and your teachers are playing.