The first two principles are perception and perfection. Perception deals with the conscious act of not thinking of public speaking like it is "public" speaking. Don't strive to be a great speaker. Instead, aim to forget about the "public" aspect and think of it as a conversation you are having. Perceive that you are having a conversation just as you would do with a single person. Perfection deals with not overcompensating for your mistakes when speaking. Everyone falters but when you make a mistake, keep going. Don't apologize for it. Zeoli says you will notice your mistakes more than anyone in the audience.
Principles three and four are visualization and discipline. The visualization aspect reinforces what is told to people who are striving for success -- if you can visualize your goal, it will increase your chances of success. Practice your speaking in your mind on a regular basis. Zeoli stresses that this will also reduce anxiety. As for the discipline principle, this includes practice, practice and more practice. But don't strive for perfection; just aim to be great.
Principles five and six deal with ways to connect with your audience. Aim to be personal which entails incorporating a personal-interest aspect in your speech or presentation. Add stories and make your talk anecdotal. People like to hear about other people's lives. Also aim to be inspirational. You are there to offer the audience something beneficial, not to help yourself. Keep your audience and its goals in mind when giving your speech. Seek to motivate and inspire your listeners.
The seventh and last principle is anticipation. Aim to always leave the audience wanting more. When in doubt, less is more when planning and giving a speech. Speak for a little less time than you should to ensure your audience is left with the feeling that they wish you would have talked longer. To keep this principle in check, remember all of the speeches or presentations you attended where the speaker rambled on too long and you thought it would never end. Don't be that person when it comes to public speaking.