To address the widespread hair care challenges faced by African American women: During Madam C.J. Walker's time, African American women often struggled with hair breakage, scalp irritation, and dandruff due to harsh chemical treatments and inadequate care. Walker aimed to provide solutions to these common hair concerns by formulating gentle, nourishing hair care products that would help women achieve healthy, beautiful hair.
To empower and uplift African American women: Madam C.J. Walker was a trailblazing entrepreneur who believed that economic independence and self-care were essential for the advancement of African American women. Through her hair care line, she not only offered practical solutions for hair care but also created job opportunities for other women and fostered a sense of self-confidence and pride within the African American community.