Examine your press release and determine what type of media your information will target. For example, if your release is about a new restaurant opening, you may want to contact and compile a list of media groups that deal with cuisine and restaurants.
Contact or sign up with organizations such as the International Association of Business Communicators and the Public Relations Society of America. These groups will help you to network and communicate with media groups.
Make a list of contact information for media groups to which you may be interested in sending your release. Contact those on the list and determine whether they prefer to have press releases sent to them via email, fax or mail.
Add information on the name of the media group, where they are located, how the prefer to be reached, what they specialize in, and any other pertinent information. Make this into a clean, organized list by using a table or chart. Keep this list in a safe place so that it is not easily lost or deleted. Organize your list in alphabetical order and update your list at least twice a year.