Make sure you have a good Internet connection because you will be using it to make important contacts in the fashion industry mostly via email.
You must create a valid email address. A good email address is one that preferably has your full name and looks professional. Avoid an email address with cute nicknames as it will make you seem childish, and most likely be ignored by the publicists and PR reps.
Find the best known fashion PR companies, and contact them. Begin by contacting them via email.
In your email write about your desire to get on the PR and publicist lists of the fashion industry. Make sure you let the publicists know why you want to be on the list. A professionally sounding and compelling letter will make you stand out and be noticed.
Continue contacting as many PR reps and publicists in the fashion industry as you can. You will get on the lists only if you are persistent. If you don't get any responses by emailing, move on to calling the publicists and PR representatives.