- _Advertising: Its Principles, Practice, and Technique_ (1914)
- _Principles of Advertising_ (1923)
- _An Analysis of 2,000,000 Inquiries from Magazine Advertisements_ (1919)
- _Starch's Salesmanship Manual_ (1918)
- _Measuring Advertising Results_ (1919)
- _How to Develop Your Personality_ (1924)
- _The Psychology of Advertising_ (1925)
- _An Analytical Study of Reading Advertising in Newspapers and Magazines_ (1925)
- _Principles of Advertising and Their Application_ (1927)
- _The Psychology of Selling Life Insurance_ (1929)
Articles:
- "The Elements of Successful Salesmanship" (1916)
- "The Influence of Advertising on Sales" (1916)
- "How to Measure the Results of Advertising" (1916)
- "The Psychology of Advertising" (1916)
- "The Psychology of Salesmanship" (1917)
- "The Psychological Approach to Advertising" (1918)
- "The Psychology of Selling Life Insurance" (1921)
- "The Psychological Principles of Advertising" (1921)
- "The Psychology of Selling" (1922)
- "Measuring the Results of Newspaper and Magazine Advertising" (1923)
Other:
- Starch was the founder and editor of the _Journal of Applied Psychology_ (1917-1922).
- He also served as president of the American Psychological Association (1919-1920).