* Marketing Management (with Philip Kotler)
* Strategic Marketing Management (with Philip Kotler)
* Managing Brand Equity
* Building Strong Brands
* Brand Relevance: How We Create and Use Brands
Articles:
* "Positioning Your Product" (with Philip Kotler)
* "The Four Ps of Marketing"
* "The Value Proposition"
* "The Brand Equity Ten"
* "The Power of Brands"
Other:
* Aaker on Branding (blog)
* The David A. Aaker Brand Equity Conference